Overview for Master of Marketing Management [MMM]:
Master in Marketing Management is a postgraduate Sales and Marketing Managements course. Marketing Management is analysis, planning, implementation and control of programs designed to create, build and maintain beneficial exchanges with target buyers for the purpose of achieving organisational objectives. The course covers all marketing management aspects, including functional areas of marketing management like industrial marketing, marketing research from the theoretical and practical perspective and marketing management, consumer behaviour etc. The course content emphasises, the study and application, rather than mere marketing. The duration of the course is two years (in some cases it may be more or less than this depending on different institutes’ rules and regulations) and it is career orienting in nature that opens many job fields for them.
- Bachelor degree or any other equivalent qualification with minimum 50% marks.
- Some of the very reputed universities and colleges conduct entrance examination for admission.